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Biba was an iconic London boutique, open from 1964 to 1975. It was the brainchild of designer Barbara Hulanicki and run by she and her husband, Stephen Fitz-Simon.
The boutique became a staple in the swinging London scene, but never became psychedelic. Instead, second store opened in 1969 with an art nouveau theme. Twiggy became a big Biba patron around this time, her look fitted the brand perfectly.